PTG and the University of Cambridge bring People Analytics to the Middle East

Project Scope

A global data revolution is taking place. People Analytics has emerged as a major driver of business continuity in the new world of work. In line with its commitment to global best practice, PTG partners with one of the world’s most prestigious institutions, Cambridge University, in bringing People Analytics professional education to our communities in the Middle East.

The Challenge

An influx of data and the explosion of analytics has transformed the role of HR in Organizations. HR is shifting gears into becoming a strategic business function that can render deep fundamental insights and predictive business intelligence to the growth organizations of the future. However, much work is needed in equipping HR Leaders, professionals and line managers in capitalizing on the enormous opportunity People Analytics offers. 

Target Audience

Business Leaders, Executives, HR Professionals and Leaders across industries


The Cambridge People Analytics seminar is a professional development program offered in the Middle East through PTG. The program integrates immersive learning experiences with the latest global trends, data, methods and theories in People Analytics, equipping participants with the toolkits required to drive their People data profitably and sustainably. The People Analytics program provides participants with the skill sets to exponentially enhance their organizations HR decisions, leading a data-driven approach. The program is presented over two full days and in-person, with a Capstone project to be completed by participants.

Project Highlights

  • A certificate from one of the world’s leading universities for completion of the program.
  • Knowledge exchange by international thought leaders from the University of Cambridge.
  • Toolkits for multi-tiered application of People Analytics, including Succession and Workforce Planning, Leadership Development, Strategic Talent Management and HR Development.
  • An action-learning, practice-based format.
  • Networking opportunities with leaders across the region.